Penguin Launches VP Book Club Online

The Penguin Group has launched the VP Book Club, an online reading resource featuring titles from Viking Press and Penguin Group. The site is aimed at reading groups and will feature the regular presentation of new Viking hardcovers, Penguin paperbacks and Penguin Classics. The new site offers a monthly newsletter, an archive collecting the books featured on the site, excerpts and author info, book tour updates, contests and giveaways. Visitors to the site can personalize it and in the coming months Penguin will launch a VP Book Club blog.This month’s launch features Deirdre McNamer’s Red Rover (Viking), Meg Mullins’s The Rug Merchant (Penguin) and Barbara Pym’s Excellent Women (Penguin Classics). Visitors can also purchase the books using links to online retailers and Booksense.com as well as to Penguin’s own retail site. 

The brainchild of Viking president Clare Ferraro, the site was created by Viking Penguin marketing directors Nancy Sheppard and John Fagan. The site will be supported by online promotions and print advertising.